About Us

Softouch SEO is the division of Softouch Media Group, our parent company, and is responsible for building and sites such as lakeozark.com and multiple other regional business websites. You’re probably asking yourself, “If they build the sites, what the heck do you guys do? …And while we’re at it, what on Earth is ‘SEO’” and those are pretty valid questions.

What is SEO?

SEO (or “Search Engine Optimization”) is defined as, “the process of improving the volume and quality of traffic to a web site fromsearch engines via “natural” (“organic” or “algorithmic”) search results.” and on a broader scope, we make sure the right people visit your website, at the right time, on the right page, and increase your chances of converting just a normal visitor into money for your business.

SEO is a lot different than it used to be. In the olden days of the web, search engines relied on many on page factors that the creator of the website controlled, such as meta keyword tags. Since then, search engines now rely on complex algorithmic formulas to rank websites for specific keywords on a continual, neverending basis. Do the wrong thing or end up in the wrong neighborhood of the web, and your website (and business) could loose your rankings and suffer greatly.

Nobody for sure knows exactly all of the hundreds of parts of Yahoo!, Google, MSN, or Ask’s algorithms (and if anyone tells you they do, and are not Matt Cutts or someone that works for a search engine, they are most likely lying and will get your site in a HUGE mess of trouble) and they are changing constantly, sometimes by the week. The best people can do is test, test, test till they find certain things that will work for the time being and run with it.

This is where Softouch SEO comes into play. We are striving to be on the bleeding edge of our competition and are constantly testing and figuring what works in the Search Engine game.

Why hire an SEO Company?

The above reasons are why businesses that rely on the web as a medium between them and their customer not only NEED to hire an SEO to keep up with the ever changing environment of the search engines, it’s a downright NECESSITY in today’s competitive business environment. A businesses web presence can make or break most businesses ability to keep up in today’s economy, therefore your website should not be taken for granted or leave it to chance that it will find the right people for you. We pride ourselves in being one of Missouri’s top SEO companies. Email us at terry@softouchseo.com or call 417-595-7941 and find out how we can help you eat your competition’s lunch.